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Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
3个月前
已完结
The Internationalization of Chinese Firms: A Case for Theoretical Extension?
3个月前
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The importance of corporate brand personality traits to a successful 21st century business
3个月前
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
3个月前
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Dimensions of Brand Personality
3个月前
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