Lv4
630 积分 2024-07-09 加入
Platform Expansion Through Asset Provision: Ownership, Commitment, and Flexibility
2个月前
已关闭
Are purchase-triggered donations advantageous with competition?
3个月前
已关闭
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
3个月前
已完结
Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions
3个月前
已完结
Embedded Premium Promotion: Why It Works and How to Make It More Effective
3个月前
已完结
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
3个月前
已完结
Can supporting a cause decrease donations and happiness? The cause marketing paradox
3个月前
已完结
Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
3个月前
已完结
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
3个月前
已完结
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research
3个月前
已完结
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