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The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes
16天前
已完结
The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective
20天前
已完结
The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective
1个月前
已完结
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
1个月前
已完结
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
1个月前
已完结
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping
1个月前
已完结
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
1个月前
已完结
The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement
1个月前
已完结
It's not mine: Anthropomorphism attenuates the effect of psychological ownership on product‐to‐self judgment
1个月前
已完结
The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence
1个月前
已完结
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