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The role of streamer and live streaming characteristics in driving customer value and engagement
1个月前
已完结
Book now, travel later: the impact of promotion restrictions in tourism livestreaming on impulse purchase under prepaid tourism
2个月前
已完结
Driving cruise bookings through live streaming interaction: a chain mediation model of perceived value and trust
2个月前
已完结
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions
2个月前
已完结
Examining the Relationships Among Internet Celebrity, Trust, Happiness, Continuous Watching Intention, and Purchase Intention in Livestreaming
2个月前
已完结
Tourism e-commerce live streaming: the effects of live streamer authenticity on purchase intention
2个月前
已完结
Personal Brand Equity and Telepresence's Role in Tourism Electronic Commerce Live Streaming
2个月前
已完结
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure
2个月前
已完结
What makes impulsive buying in tourism live streaming e-commerce?
2个月前
已完结
Live streaming in tourism and hospitality: a literature review
2个月前
已完结