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How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
1小时前
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How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
2小时前
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Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement
2小时前
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Impact of integrating generative AI into consumer-generated advertising campaigns on creators’ brand relationship quality
3小时前
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High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising
3小时前
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Cracking the code: how can AI-generated advertising be effective? Empirical evidence on the antecedents and consequences of advertising value
3小时前
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The personalization paradox in AI-driven social media advertising: a tripartite framework
3小时前
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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
3小时前
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Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness
17小时前
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Using AI predicted personality to enhance advertising effectiveness
1天前
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