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Factor Analysis: An Overview and Some Contemporary Advances
9天前
已完结
How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce
1个月前
已完结
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce
1个月前
已完结
How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce
1个月前
已完结
How to Bring Agricultural Products “Alive”: The Interaction Effect of Live Content and Agricultural Product Types
4个月前
已完结
Replicating, validating, and reducing the length of the consumer perceived value scale
5个月前
已完结
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
5个月前
已完结
Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior
5个月前
已完结
Is actual similarity necessary for attraction? A meta-analysis of actual and perceived similarity
5个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
5个月前
已完结
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