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Going green: How different advertising appeals impact green consumption behavior
23小时前
已完结
Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation
23小时前
已完结
Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation
1天前
已完结
The Persuasiveness of Cartoons: How Cartoon-Executed Illustrations Boost Tourists’ Civilized Behaviors
1天前
已完结
Artificial Intelligence or Human? How Advertising Creator Types Impact Tourists’ Preferences for Relaxing Versus Challenging Destination Activities
1天前
已完结
The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images
7天前
已完结
Consumer Behavior in “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice
15天前
已完结
Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea
25天前
已完结
The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
25天前
已完结
Attraction and compromise effects under social exclusion
25天前
已完结
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