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362 积分 2026-04-08 加入
The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study
2个月前
已完结
Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience
2个月前
已完结
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
2个月前
已完结
How short video platforms retain customers: focusing on the roles of user stickiness and flow experience
2个月前
已完结
How do young users perceive and respond to AI-generated short-form videos? An exploration of Generation Z’s perceptions, emotional responses, and trust in AI-created video on social media platforms
2个月前
已完结
Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience
2个月前
已完结
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
4个月前
已完结
Effects of virtual try-on technology as an innovative e-commerce tool on consumers' online purchase intentions
4个月前
已完结
Perceived attributes of artificial intelligence (AI) toward consumers’ AI attitudes and purchase intention in an AI powered retail shopping space
4个月前
已完结
The impacts of virtual try-on for online shopping on consumer purchase intention: the moderating role of technology experience
4个月前
已完结
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