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The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
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已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
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Is more human-like better? The impact of virtual streamer language naturalness on user engagement
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Communication consistency in B2B livestreaming: effects of explanatory and affective cues on streamer’s sales performance
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