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Enhancing Customer Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Customer Purchase Intention
1天前
已完结
How Sentiment Divergence in Influencers’ Multimodal Social Media Posts Shapes Follower Engagement?
1天前
已完结
Transforming Patient-Physician Interaction Through Asynchronous Online Health Interaction: A Relational Communication Perspective
1天前
已完结
Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping
1天前
待确认
Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective
8天前
已完结
What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos
8天前
已完结
The Impact of Physicians’ Short Video Posts on Consumers’ Virtual Visits
21天前
已完结
How do features in health short-form videos impact viewer engagement: an empirical study
23天前
已完结
An Evidence-Based Approach to Interactive Health Communication<SUBTITLE>A Challenge to Medicine in the Information Age</SUBTITLE>
23天前
已完结
Comparing Mediational Pathways for Narrative- and Argument-Based Messages: Believability, Counterarguing, and Emotional Reaction†
23天前
已完结