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910 积分 2025-01-12 加入
Common method biases in behavioral research: A critical review of the literature and recommended remedies
1小时前
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Accounting for common method variance in cross-sectional research designs
1小时前
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Application of artificial intelligence in the advancement of sensory evaluation of food products
4天前
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The power of sensory marketing in advertising
8天前
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Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
9天前
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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
9天前
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
9天前
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How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
11天前
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
11天前
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Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
11天前
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