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1360 积分 2025-01-12 加入
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
1天前
已完结
How do short videos leverage motion speed and visual content to bolster destination attractiveness? A construal level perspective
4天前
求助中
Why AI robot chefs backfire: Consumer responses to robot-themed appeals
8天前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
8天前
已完结
Exploring consumer preferences for hedonic and utilitarian food attributes
9天前
已完结
Influence of human versus AI recommenders: The roles of product type and cognitive processes
9天前
已完结
Insignificance drives bonding: How awe toward nature influences consumers' preference for warm brands
17天前
已完结
Research Note—Investigating the Influence of the Functional Mechanisms of Online Product Presentations
21天前
已完结
Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers
25天前
已完结
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
1个月前
已完结
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