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4470 积分 2023-09-22 加入
Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention
5天前
已完结
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
1个月前
已完结
Go Green! Should Environmental Messages Be So Assertive?
1个月前
已完结
Computer-aided content analysis: What do 240 advertising slogans have in common?
1个月前
已完结
Consumer Response to Polysemous Brand Slogans
1个月前
已完结
A study of the antecedents of slogan liking
1个月前
已完结
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link
1个月前
已完结
Got slogan? Guidelines for creating effective slogans
1个月前
已完结
The Role of Narratives in Consumer Information Processing
1个月前
已完结
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