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288 积分 2025-09-21 加入
Understanding the relationships between social media influencers and their followers: the moderating role of closeness
10天前
已完结
Virtual influencers, real reservations: how do virtual influencers boost hotel bookings?
10天前
已完结
The effect of product placement in computer games on brand attitude and recall
12天前
已关闭
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
12天前
已完结
The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior
21天前
已完结
How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness
23天前
已完结
Rethinking Hard and Soft News Production: From Common Ground to Divergent Paths
26天前
已完结
Hard and soft news: A review of concepts, operationalizations and key findings
26天前
已完结
Why do we buy luxury experiences?
1个月前
已完结
The influence of country image on luxury value perception and purchase intention
1个月前
已完结