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264 积分 2024-10-08 加入
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
3个月前
已完结
Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
3个月前
已完结
Anti-branding on the internet
3个月前
已完结
Why brands should fear fearful consumers: How attachment style predicts retaliation
3个月前
已完结
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
3个月前
已完结
Authenticity in small businesses: exploring the consequences of brand authenticity
3个月前
已完结
Authenticity in small businesses: exploring the consequences of brand authenticity
3个月前
已关闭
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
3个月前
已关闭
Types of Consumer-Brand Relationships: A systematic review and future research agenda
3个月前
已完结
Constructing Consumer-Masstige brand relationships in a volatile social reality
3个月前
已完结
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