Lv11
26 积分 2024-10-08 加入
Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock
10小时前
已完结
From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives
12小时前
已完结
Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions
21天前
已完结
An Empirical Evaluation of Algorithms for Link Prediction
21天前
已关闭
Disruptive but costly: How upside-down logos backfire in consumer responses to brands
22天前
已完结
Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement
1个月前
已关闭
Authenticity: shedding light on the branding context
1个月前
已完结
The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention
1个月前
已完结
The influence of reference group on consumers’ purchase intention of near-expired food
1个月前
已完结
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
1个月前
已完结
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