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Consumer responses to parodic ads
5小时前
已完结
The Detrimental Effect of Cause-Related Marketing Parodies
6小时前
已完结
Brands and burlesque: toward a theory of spoof advertising
6小时前
已完结
Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
6小时前
已完结
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity
1天前
已完结
Isn't it ironic? Defining the scope of humorous irony
7天前
已完结
Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective
11天前
已完结
Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
1个月前
已完结
Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
1个月前
已关闭
The dark side of virtual agents: Ohhh no!
1个月前
已关闭
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