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106 积分 2024-10-08 加入
How does brand misconduct affect the brand–customer relationship?
7天前
已完结
When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA
1个月前
已完结
“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature
1个月前
已完结
Affective and cognitive dimensions in cultural identity: scale development and validation
1个月前
已完结
Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement
2个月前
已完结
Peer-to-peer accommodation platform affordance: Scale development and empirical investigation
2个月前
已完结
Unleashing value cocreation on industrial internet platforms: a multi-theoretical perspective on SEM and fsQCA
2个月前
已完结
Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption
2个月前
已完结
Effect of customer involvement on co-creation of services: A moderated mediation model
2个月前
已完结
Brand engagement and experience in online services
2个月前
已完结
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