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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
10小时前
已完结
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
10小时前
已完结
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory
14小时前
已完结
When the mindful ones experience flow: a moderated-mediation model of purchase intention in live commerce
1天前
已完结
How does brand misconduct affect the brand–customer relationship?
10天前
已完结
When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA
1个月前
已完结
“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature
1个月前
已完结
Affective and cognitive dimensions in cultural identity: scale development and validation
1个月前
已完结
Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement
2个月前
已完结
Peer-to-peer accommodation platform affordance: Scale development and empirical investigation
2个月前
已完结
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