Lv4
500 积分 2023-11-08 加入
How green product demands influence industrial buyer/seller relationships, knowledge, and marketing dynamic capabilities
20小时前
已关闭
Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance
20小时前
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Product personalization focus in the pharmaceutical industry and shareholder wealth: The roles of marketing capability and financial leverage
20小时前
已完结
Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
20小时前
已完结
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals: An ability, motivation, and opportunity perspective
20小时前
已完结
Directors’ and officers’ liability insurance and corporate misconduct: Evidence from China
2个月前
已完结
The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods
4个月前
已完结
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design
4个月前
已完结
The effects of green advertising appeal and message type on purchase intention
4个月前
已完结
Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception
5个月前
已完结
基于“学生中心、能力本位”教学模式的教学设计——以中药鉴定技术课程黄连的鉴定为例
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