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Multiple criteria decision modeling in social networks: An application to identify opinion leaders in online public opinion events
5天前
已完结
The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase
5天前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
6天前
已完结
Information processing from advertisements: Toward an integrative framework
6天前
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The influence of source credibility on communication effectiveness
6天前
已完结
A data envelopment analysis model for opinion leaders’ identification in social networks
6天前
已完结
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