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The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand
8个月前
已完结
Removing the Shadow of Suspicion: The Effects of Apology Versus Denial for Repairing Competence- Versus Integrity-Based Trust Violations
8个月前
已完结
Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products
9个月前
已完结
When Will a Brand Scandal Spill Over, and how Should Competitors Respond?
9个月前
已完结
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
9个月前
已完结
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
9个月前
已完结
Greenwashing in hotels: A structural model of trust and behavioral intentions
9个月前
已完结
Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective
10个月前
已完结
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options
10个月前
已完结
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