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Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
17小时前
待确认
EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
1天前
已完结
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
1天前
已完结
The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos
4天前
已完结
Inbound sales management: Exploring the substitutability of autonomous AI sales agents in advancing B2B relationships
8天前
已完结
Supply chain washing: Strategic disclosure of corporate suppliers
15天前
已完结
How Claim Specificity Can Improve Claim Credibility in Green Advertising
1个月前
已完结
How Claim Specificity Can Improve Claim Credibility in Green Advertising
1个月前
已关闭
Is a specific claim always better? The double-edged effects of claim specificity in green advertising
1个月前
已完结
A narrative approach for overcoming the message credibility problem in green advertising
1个月前
已完结
On Thermodynamics of Gas-Turbine Cycles: Part 3—Thermodynamic Potential and Limitations of Cooled Reheat-Gas-Turbine Combined Cycles
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