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220 积分 2026-08-01 加入
Modeling the Determinants and Effects of Creativity in Advertising
15天前
已完结
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
15天前
已完结
RECALL AND PERSUASION: Does Creative Advertising Matter?
15天前
已完结
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
15天前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
16天前
已完结
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
16天前
已完结
Enhancing the Authenticity of Artificial Intelligence (AI)-Designed Souvenirs
16天前
已完结
Brand authenticity: An integrative framework and measurement scale
16天前
已完结
Stay back, clever thing! Linking situational control and human uniqueness concerns to the aversion against autonomous technology
1个月前
已完结
The role of transportation in the persuasiveness of public narratives
1个月前
已完结
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