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From viewers to tourists: Compensation psychology in travel live streaming
13天前
已完结
The cultural influences of narrative content on consumers’ perceptions of helpfulness
1个月前
已完结
Configuration analysis of the innovation pathway of gerontechnological enterprises under the market-organization-technology perspective
1个月前
已完结
The power of storytelling in co-created advertising: a narrative transportation theory perspective
2个月前
已完结
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
3个月前
已完结
Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention
3个月前
已完结
Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment
5个月前
已完结
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
5个月前
已完结
Value co-creation in live streaming through tourism scenes: a contextual marketing perspective
7个月前
已完结
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior
7个月前
已完结
Spatial multi-omics in precision medicine: Integrating biological insights through multidisciplinary collaboration
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