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8 积分 2024-10-31 加入
The power of storytelling in co-created advertising: a narrative transportation theory perspective
21天前
已完结
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
2个月前
已完结
Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention
2个月前
已完结
Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment
3个月前
已完结
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
4个月前
已完结
Value co-creation in live streaming through tourism scenes: a contextual marketing perspective
5个月前
已完结
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior
5个月前
已完结
The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms
6个月前
已完结
Storytelling in cultural tourism: the role of language, guides, authenticity and experience in shaping tourist responses
6个月前
已完结
Storytelling in cultural tourism: the role of language, guides, authenticity and experience in shaping tourist responses
6个月前
已关闭
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