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Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
15小时前
待确认
When virtue is its own reward: How norms influence consumers’ willingness to recycle and reuse
9个月前
已完结
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
9个月前
已完结
Dimensions of Mind Perception
10个月前
已完结
Understanding AI Advertising From the Consumer Perspective
10个月前
已完结
The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses
10个月前
已完结
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