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410 积分 2025-02-07 加入
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
15小时前
已完结
Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience
26天前
已完结
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership
1个月前
已完结
Co-branding research: where we are and where we could go from here
1个月前
已完结
Success drivers of co‐branding: A meta‐analysis
1个月前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
1个月前
已完结
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice
1个月前
已完结
How Brands Craft National Identity
1个月前
已完结
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
1个月前
已完结
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
1个月前
已完结
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