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10 积分 2026-04-09 加入
直播带货中主播风格与商品类型的交互作用对消费者购买意愿及用户粘性的影响研究
2个月前
已完结
社交电商中信用机制对消费者购买决策的影响——以直播带货为例
2个月前
已完结
直播带货场景下品牌信任构建与消费者购买意愿分析
2个月前
已完结
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
3个月前
已完结
The Impact of Barrage (Online Comments) on Consumer Purchase Intention in Live Streaming Sales
3个月前
已完结
Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming
3个月前
已完结
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
3个月前
已完结
Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
3个月前
已完结
Exploring the influence of “keeping consumers in suspense” in live streaming on consumer impulse buying behavior: A test of the mediating effects of consumer inner states
3个月前
已完结
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