| 标题 |
Engaging Gen Z and Millennials Through Short Videos: A Multi-group PLS-SEM Study of Creator–Brand Fit, Platform Affordances and Brand Outcomes in India |
| 网址 | |
| DOI | |
| 其它 |
期刊:Global Business Review 作者:Sweeta Agrawal; Indrajit Doddanavar 出版日期:2026-05-15 |
| 求助人 | |
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(2025-6-4)