| 标题 |
Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Business Research 作者:Fabien Pecot; Altaf Merchant; Virginie de Barnier 出版日期:2021-11-27 |
| 求助人 | |
| 下载 |
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(2025-6-4)