| 标题 |
The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Product & Brand Management 作者:Wei Xu; Changgui Gao; Xiaoqi Zhang; Li Wang 出版日期:2025-03-24 |
| 求助人 | |
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(2025-6-4)