| 标题 |
Can Artificial Intelligence (AI)-driven personalization influence customer experiences? a quantitative study on TikTok integration with artificial intelligence
人工智能（AI）驱动的个性化能影响客户体验吗？TikTok与人工智能融合的定量研究
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| 其它 |
C Liu, Z Zhang - 2024，The advent of the digital era has profoundly transformed marketing and various organizational functions, largely driven by the accessibility to vast repositories of digitized data and the integration of artificial intelligence (AI). The purpose of this study is to examine the impact of artificial intelligence-driven personalization on customer experience within the context of TikTok, a leading social media platform known for its innovative use of AI technology. TikTok leverages AI to analyze user behaviors and preferences, delivering |
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(2025-6-4)
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