Online memes, affinities, and cultural production

This chapter explores social practices of propagating online memes (pronounced meems) as a dimension of production and transmission. Memes are contagious patterns of cultural information that get passed from mind to mind and directly generate and shape the mindsets and significant forms of behavior and actions of a social group. Memes include such things as popular tunes, catchphrases, clothing fashions, architectural styles, ways of doing things, icons,jingles, and the like.