A Study of Digital Marketing Strategies influencing buying behaviour of e-commerce consumers

With the rapid growth of e-commerce, businesses are increasingly relying on digital marketing techniques to attract and engage customers. Understanding the impact of these strategies on consumer behavior is crucial for organizations seeking to optimize their marketing efforts in the digital landscape. Through a comprehensive analysis of relevant literature and empirical research, this study investigates the key digital marketing strategies that significantly affect consumer buying behavior in the e-commerce context. This research paper examines the influence of digital marketing strategies on the buying behavior of e-commerce consumers. The findings shed light on the dynamic relationship between digital marketing and consumer behavior, providing valuable insights for businesses to develop effective marketing strategies and enhance customer satisfaction.