Frames and the experiential basis of the Moving Time metaphor

It is not satisfactory to analyze temporal metaphors such Moving Ego (e.g. We are approaching the end of the year ) and Moving Time (e.g. The end of the year is approaching ) simply as mappings from SPACE to TIME. In this case, the intuitively obvious experiential basis of Moving Ego leads to a paradox if applied (with suitable adjustments) to Moving Time. Frame analysis makes possible an adequate account of the experiential basis of both metaphors.