Trust matters: Adoption of wearable technology

Although wearable technologies incited by the “Internet of things” are gradually being presented, only a few studies have examined the adoption of wearable technologies. Despite its growing importance, wearable technologies has met with various challenges across the world, including limited adoption by potential consumers. Thus, this study empirically examines the antecedents of wearable technology adoption by potential consumers. Particularly, our result provide support for the importance of trust for overcoming hesitation and risk, related to wearable technology.