Research on the Communication of Sichuan Red Culture under the Background of New Media

Sichuan Province has abundant red culture resources with great historical value and political education value. In order to protect and develop Sichuan's red culture, Sichuan Province has made corresponding countermeasures. As an important communication medium at present, new media is of great significance to the communication of Sichuan's red culture. Taking the development status of Sichuan Red Culture as the research object, this paper explores the accessibility and feasibility of using new media technology for protection, development and communication, and probes into the development direction and strategies of Sichuan's red culture, in order to enhance national cultural self-confidence and national cohesion.