业务
营销
领域(数学)
微观经济学
经济
广告
数学
纯数学
作者
Ike Silver,Deborah A. Small
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2023-08-08
被引量:2
标识
DOI:10.1287/mksc.2023.1450
摘要
Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.
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