Research on Antecedents of Customer Satisfaction for theThird Logistics:Customer-Based

Satisfaction is the basis of customer retention and retaining competitive advantage for the company.To improve customer satisfaction,it should be considered from both organize and customer.This paper presents the issue from the latter,and explores the antecedents of customer satisfaction for the third logistics based on customer.The present paper uses for the first time the direct perception minus expectation service quality measurement method based on the review of related literatures both in home and overseas.In detail,this paper shows empirical research results of clothing to confirm that order discrepancy handling quality is the most important antecedent of customer satisfaction for the third logistics.