How Collegiate Placement Offices can Assist Job Seekers

This article presents a structured, systematic approach to conducting effective research on potential employers. The information can be shared with job seekers by placement office personnel and academic advisors. The approach provides a thorough anlysis of a company and its related environment. When job seekers have this information, they can compare their qualifications with the company and job requirements to determine if a match exists between themselves and a potential job. It can also assist job seekers in developing effective cover letters and resumes and in demonstrating interest in the interview.