国际化
业务
营销
服务(商务)
资源(消歧)
过程(计算)
产业组织
国际贸易
计算机网络
计算机科学
操作系统
出处
期刊:Journal of Services Marketing
[Emerald (MCB UP)]
日期:2011-07-05
卷期号:25 (4): 282-293
被引量:26
标识
DOI:10.1108/08876041111143113
摘要
Purpose – The aim of this paper is to explore the inward internationalization process of consumer services. It also aims to conduct a review of the service internationalization literature and use the resource‐based view of the firm as a theoretical approach.
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