Strategy for e-Marketing

Marketing is the group of various activities and techniques which are helping people to purchase a particular product and these various activities initiates from targeting markets and ends with the after sales service to the customers. All these activities includes communicating the value of the product, service or brand to the customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques which starts with choosing target markets through market analysis and market segmentation, and analyzing the consumer behavior and advertising a product's value to the customer. In conventional style of trading and business the concept of marketing was used to take in different meaning, but with the passage of time with the advancement of science & Technology, the concept of marketing has changed to the great extent Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society.[4] New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, "digital marketing", search engine marketing, or desktop advertising. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties or landing page.