人格
行为性话语
风格(视觉艺术)
操演
钥匙(锁)
语言学
透视图(图形)
介绍(产科)
社会学
光学(聚焦)
心理学
美学
社会心理学
艺术
计算机科学
文学类
视觉艺术
人文学科
哲学
医学
物理
计算机安全
光学
放射科
作者
Csilla Weninger,Danyun Li
标识
DOI:10.1017/s0047404521001020
摘要
ABSTRACT Contemporary digital media is characterized by a cultural logic of participation that encourages sharing, confession, phatic communication, and an emphasis on the visual. In this techno-cultural milieu, self-presentation has become a key mode of communication, and has enabled ordinary individuals to attain a measure of celebrity status. A key component of being a microcelebrity entails developing a consistent persona that is recognizable and unique. How such persona can be studied from the sociolinguistic perspective of stance and style is the focus of this article. We combined corpus linguistic and qualitative discourse analytic methods to examine a small corpus of videos produced by Chinese online celebrity, Papi Jiang. The article presents key lexico-grammatical, discourse-level, and non-linguistic resources that are analyzed as stance markers that together contribute to Papi's intense, critical-satirical performative style. The significance of the findings is discussed in relation to performance, performativity, and critique in digital media. ( Persona, microcelebrity, style, performance, stance)*
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