The Relationship between Big Data Analytic-Artificial Intelligence and Environmental Performance: A Moderated Mediated Model of Green Supply Chain Collaboration (GSCC) and Top Management Commitment (TMC)

Academics and practitioners have shown growing interests in big data analytics and artificial intelligence (BDA-AI) in recent years. Despite this, research on the application of BDA-AI for green supply chain collaboration (GSCC) and its influence on environmental performance (EP) is still limited. The current research addresses this gap and extends organizational information processing theory by incorporating BDA-AI and exploring top management commitment (TMC) as a moderator. The current study developed a moderated mediation model based on 402 samples of data from Turkish manufacturing firms. The result revealed that the application of BDA-AI has a positive impact on GSCC and EP. The results also indicated that GSCC has a positive impact on EP. Our findings revealed that GSCC mediated the association between BDA-AI and EP. The results also revealed that TMC moderated the positive relationship between BDA-AI and GSCC, such that the strength of the positive relationship is further intensified at higher levels of TMC. The results also show that TMC moderated the positive relationship between BDA-AI and EP, such that the strength of the positive relationship is dampened at lower levels of TMC; significant findings have not been outlined in the extant literature. The current research will assist supply chain and logistics managers and top management in deploying BDA-AI technology to support GSCC and improve EP.