Ecoscale: A scale for the measurement of environmentally responsible consumers

Abstract The authors develop a 31‐item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multiple‐item scale to measure the construct environmental responsibility are described. Also presented is evidence that the scale has been validated through assessment of content validity, predictive validity, and construct validity. A final description of the theoretical uses of such a scale is provided. © 1995 John Wiley & Sons, Inc.