Strategy-aware Bundle Recommender System

A bundle is a group of items that provides improved services to users and increased profits for sellers. However, locating the desired bundles that match the users' tastes still challenges us, due to the sparsity issue. Despite the remarkable performance of existing approaches, we argue that they seldom consider the bundling strategy (i.e., how the items within a bundle are associated with each other) in the bundle recommendation, resulting in the suboptimal user and bundle representations for their interaction prediction. Therefore, we propose to model the strategy-aware user and bundle representations for the bundle recommendation.