Cultural Tightness-Looseness and Individual Differences in Non-Normativeness Predict Stigmatization of Out-Groups: A Multilevel Cross-Cultural Study

Although a large body of research has focused on the determinants of stigma, multilevel approaches that can identify both micro- and macro-level influences are rarely employed. We adopted a multilevel perspective with data from 174,325 participants from 80 countries in two waves-Wave 5 (Study 1) and Wave 6 (Study 2) of the World Values Survey. We examined how country-level normative tightness-looseness and individual-level non-normativeness relate to stigma toward racial and ethnic out-groups and groups deviating from social standards. Preregistered analyses showed that for both waves individuals in normatively tighter (vs. looser) societies exhibited more stigma generally. Also, for both waves, individuals higher in non-normativeness demonstrated a greater level of stigma toward members of immigrant, racial, or ethnic out-groups while exhibiting a lower level of stigma toward groups deviating from social standards. The current work thus reveals how characteristics of both individuals and culture jointly affect stigma.