We report on a number of new approaches to control the interaction of light with nanostructured photonic metamaterials and new types of metamaterials. This includes nano-mechanical reconfigurable metamaterials for the visible and near-infrared parts of the spectrum; bas-relief and intaglio "full-metal" metamaterials and "loaded plasmon" metamaterials as new types of frequency selective surfaces, perfect absorbers and magnetic walls. We also show how tailoring profile of the excitation optical field can be used to control localization of light in a certain class of plasmonic nanostructures with strongly interacting meta-molecules which has a potential for applications in data storage and imaging.