业务
服务主导逻辑
营销
服务创新
服务(商务)
价值(数学)
感知
第三产业
资源(消歧)
产业组织
知识管理
计算机科学
心理学
计算机网络
机器学习
神经科学
作者
Jiawen Chen,Linlin Liu
标识
DOI:10.1080/02642069.2022.2143494
摘要
Despite extensive research focus on the role of resource integration and combination in service innovation, the influence of decision-making logic has not been scrutinized. This study aims to examine the influence of effectuation, a distinct control-oriented decision-making logic, on small and medium-sized enterprises’ (SMEs) service innovation. Based on a survey of Chinese manufacturing SMEs, the findings show that effectuation has an inverted U-shaped relationship with incremental service innovation but a linear positive relationship with radical service innovation. Moreover, environmental uncertainty reinforces the relationship of effectuation with incremental and radical service innovation. Finally, the relationship with business customers’ value perception is positive for incremental service innovation but inverted U-shaped for radical service innovation. The findings offer unique insights into the importance of effectuation for SMEs’ service innovation in uncertain environments, as well as for customers’ value perception in the business market.
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