Speech etiquette in Russian and Chinese linguocultures (by the example of address and greeting)

The purpose of this study is to compare Russian and Chinese speech etiquette means of communication in communication of different types. The object of the study is the forms of expression of speech etiquette in Russian and Chinese: address and greeting. The subject of the study is the manifestation of cultural peculiarities of speech etiquette in Russian and Chinese. Such speech situations as everyday communication, business communication, communication of acquaintances and strangers and other social situations are considered. In the course of the study, the method of comparative research, the method of collecting literature was used as the main one. The relevance of the study is determined by the insufficiency of comparative works of Russian and Chinese speech etiquette. The scientific novelty of this study consists in the introduction to the comparative analysis of new linguistic material obtained from literary and journalistic texts, as well as from the Internet. Russian Russian and Chinese speech etiquette The results of this study can be useful in further comparative study of Russian and Chinese speech etiquette, as well as for teaching business etiquette in the framework of cultural studies courses, since due to the continuous development of relations between the two countries, the number of people involved in them increases: those who study Russian and Chinese languages. Speech etiquette is a branch of communicative linguistics, therefore, in-depth study of speech etiquette is of significant importance in international communication. Based on the conducted research, it can be concluded that speech etiquette is an important component of the national language and culture; the etiquette code of Russian and Chinese linguistic cultures has similarities and differences, which is associated with the process of historical accumulation of national characteristics and cultural development.