How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes

Journal Article How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes Get access Jeeyun Oh, Jeeyun Oh 1Department of Communication, Robert Morris University, Moon Township, PA 15108, USA Search for other works by this author on: Oxford Academic Google Scholar S. Shyam Sundar S. Shyam Sundar 2Department of Communication, The Pennsylvania State University, University Park, PA 16802, USA3Department of Interaction Science, Sungkyunkwan University, Jongno-Gu, Seoul, South Korea Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 65, Issue 2, April 2015, Pages 213–236, https://doi.org/10.1111/jcom.12147 Published: 27 February 2015