在线和离线
规范性
构造(python库)
心理学
在线参与
社会商业
情感(语言学)
社会影响力
社会关系
社会化媒体
广告
社会心理学
计算机科学
互联网
业务
万维网
沟通
操作系统
认识论
哲学
程序设计语言
作者
Jeeyeon Kim,Mingyung Kim,Jeonghye Choi,Minakshi Trivedi
标识
DOI:10.1016/j.jbusres.2017.09.022
摘要
Offline social interactions and online shopping each have been studied extensively. Despite the importance of each construct, little is known about the effects of offline social interactions on online shopping. This study examines three research questions: (1) how offline social interactions affect online shopping in general, (2) how active and passive offline social interactions exert different influences on online shopping, and (3) how online shopping preferences moderate the influences from the two types of offline social interactions. Our empirical analyses provide three substantive findings. First, overall offline social interactions have a positive impact on online shopping demand. Second, while active offline social interactions have a positive informational influence on online shopping demand, passive offline social interactions have a negative normative influence on it. Third, online shopping preferences weaken both the positive informational and negative normative influences from both of offline social interactions. We also discuss theoretical and managerial implications.
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