WeChat, we sell, we feel: Chinese women’s emotional petit capitalism

Through multi-situated and virtual ethnography, this article investigates the link between mobilities, subalternity, emotions and digital economies. Drawing on the case study of Chinese migrant women’s digital labour and e-commerce in Taiwan, it elucidates the social and emotional construction of translocal virtual markets, which connect online and offline the different temporalities, spatialities and emotions of women’s mobilities. In Taiwan, Chinese migrants contest a local condition of social, economic and cultural subalternity by exploring physical and digital, material and emotional markets. Setting sail through local consumption and translocal logistics, through the online application WeChat an emotional petit capitalism is socially and emotionally produced within women’s daily microcosmos of experiences and practices.