There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

Journal Article There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making Get access Deborah J. Mitchell, Deborah J. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Susan C. Knasko Susan C. Knasko Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 22, Issue 2, September 1995, Pages 229–238, https://doi.org/10.1086/209447 Published: 01 September 1995 Article history Received: 01 May 1993 Revision received: 01 March 1995 Published: 01 September 1995