Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust

A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust. The purpose of this study is to propose a theoretical model to examine the antecedents of repurchase intention in online group-buying by integrating the perspective of DeLone & McLean IS success model and the literature of trust. The model was tested using the data collected from 253 customers of a group-buying website in Taiwan. The results show that satisfaction with website, satisfaction with sellers, and perceived quality of website have positive influences on repurchase intention, while perceived quality of website and perceived quality of sellers have significant impacts on satisfaction with website and satisfaction with sellers, respectively. The results also show that trust in website has positive influences on perceived quality of website and satisfaction with website, whereas trust in sellers influence perceived quality of sellers and satisfaction with sellers significantly. Finally, the results show that perceived size of website has positive influence on trust in website, while reputation of website and reputation of sellers significantly affect trust in website and trust in sellers, respectively. The implications for theory and practice and suggestions for future research are also discussed.